Branding

A school of advertising that says, "If the customer has heard of us, we've done our job."

Branding is the process of creating a brand, the visual, emotional, rational, and cultural image associated with a company or a product. Protecting the brand name is very important to become a market leader as well as to survive in this highly dynamic environment. Further Branding is important in persuading consumers of a product quality prior to purchase or experience.

To identify the power of branding just think of a small product. I will give a small example. When we go to a bye a pair of rubber slippers, I have heard most of us ask for a BATA. BATA is not the product. It is the brand. However due to the powerfulness of branding people tend to refer to the product by the brand name.

Another example is that when we are referring to the correction fluid we refer to it as tippex. However tippex is not the product, it is a brand. See how powerful the brand name is.