- Foreign Exchange Risk
- Interest Rate
- Internal
- External
Lets look at these techniques one by one later.
Control Objectives for Information and related Technology (COBIT) is a framework that can be used as a control tool in an IT environment. It provides managers, auditors and IT users with generally accepted measures, processors and indicators that can be used as best practices in for controlling purposes.
COBIT was first released in 1996 with the motto “to research, develop, publicize and promote an authoritative, up-to-date, international set of generally accepted information technology control objectives for day-to-day use by business managers and auditors.” This framework provides managers, auditors and users an understanding about level of security and controls that should be implemented in order to protect company assets though an IT governance model.
The complete COBIT package is a set consisting of six publications:
COBIT covers four domains:
A school of advertising that says, "If the customer has heard of us, we've done our job."
To identify the power of branding just think of a small product. I will give a small example. When we go to a bye a pair of rubber slippers, I have heard most of us ask for a BATA. BATA is not the product. It is the brand. However due to the powerfulness of branding people tend to refer to the product by the brand name.
Another example is that when we are referring to the correction fluid we refer to it as tippex. However tippex is not the product, it is a brand. See how powerful the brand name is.
Although financial audits are well recognized, the idea of scrutinizing your business strategy in a similar way is less common. The strategic audit may show essential for ensuring that your organization continues to generate value and that any governance issues are addressed.
A strategic audit can be known as a business health check. Strategic audit will perform a comprehensive review of strategy to identify weaknesses, blind spots and reasons why profits are failing to reach the expected level. It will also identify new areas where far more value can be added.
So, it is very much essential to have a strategic audit with in the organization. Financial audit is a mandatory. But Strategic audit is not mandatory. However Strategic audit is more important than a financial audit as it will enable management to take correct decisions.

When I say I have a dream most of u will remember that very famous song, I Have a Dream. But I am not going to talk about that song.
"I Have a Dream" is the name given to the famous public speech by Dr. Martin Luther King Jr , when he spoke of his wish for a future where blacks and whites would coexist harmoniously as equals. I thought of talking about this speech because we can learn a lot regarding public speeking from this speech. This speech is considered as one of the greatest speeches ever being delivered.
Dr. Martin Luther King Jr delivered this speech on August 28th , 1963 from the steps of the Lincoln Memorial. It was really an inspirational speech. His speech had the power to educate and inspire people throughout
“Let us not wallow in the valley of despair. I say to you today, my friends, so even though we face the difficulties of today and tomorrow. I still have a dream. It is a dream deeply rooted in the American dream.
I have a dream that one day this nation will rise up... live out the true meaning of its creed. We hold these truths to be self-evident that all men are created equal.”
These are some quotes from his speech. If you have time just search for the speech “I have a dream by Dr. Martin Luther King “and listen or read this speech and feel how great it is.
A business’s approach to ethics depends on the tone set at the top management level. Here tone means the quality and style that characterize the organization’s behavior. Corporate Ethics of the company, through its employees, displays towards all of it stakeholders and manifest itself in how it conducts its business.
Following is a nine step program for developing corporate ethics.
Putting in a code of ethics support a business, because it’s an integral part of building a culture within an organization. By following the best practice and developing a code based on shared core values, it can become the glue that cements the company together.
All organizations have to face an uncertain future due to complexity in the environment that they are operating. The degree of predictability varies from industry to industry. Scenario planning will enable an organization to deal with the uncertain future in a more convenient manner, minimizing surprises that the organization may face in the future.
The aim is not to arrive at a forecast but to consider a range of plausible outcomes and decide whether the company is able to deal with them.
There is no one right way to produce scenarios. Various approaches have been considered over the years. Following is one such way that any organization can develop scenario planning.